Mission: To create the ultimate comfort wear that combines softness, quality, and casual style for everyday living.
Key Product Categories
Women’s Apparel:
Tops and T-Shirts: Known for their softness and perfect fit, including basic tees, tank tops, and blouses.
Dresses: Casual and comfortable dresses for everyday wear and special occasions.
Sweaters and Sweatshirts: Cozy and stylish options for layering.
Pants and Leggings: Comfortable and versatile bottoms, including joggers, leggings, and casual pants.
Outerwear: Lightweight jackets and cozy cardigans perfect for layering.
Men’s Apparel:
T-Shirts and Polos: Soft and stylish options for everyday comfort.
Sweatshirts and Hoodies: Casual and cozy pieces for a laid-back look.
Pants and Shorts: Comfortable and versatile options for casual wear.
Kids’ Apparel:
Tops and Bottoms: Comfortable and playful designs for children.
Dresses and Rompers: Cute and stylish options for kids.
Loungewear:
Pajamas and Sleepwear: Soft and cozy sets for a good night’s sleep.
Loungewear Sets: Comfortable pieces perfect for relaxing at home.
Design Aesthetic
Comfort and Quality: Prioritizes softness, high-quality fabrics, and perfect fits.
Casual and Effortless: Emphasizes easy-to-wear styles that are both fashionable and functional.
Classic and Timeless: Focuses on creating wardrobe staples that can be worn season after season.
Market Position
Splendid is positioned as a premium casual wear brand, appealing to individuals who value comfort and quality in their everyday clothing. It is known for its luxurious fabrics and versatile designs that cater to a laid-back yet stylish lifestyle.
Distribution
Retail Stores: Splendid has standalone stores in select locations across the United States.
Online Store: The official website offers a comprehensive selection of products with shipping to various locations.
Department Stores: Available in high-end and mid-range department stores such as Nordstrom, Bloomingdale’s, and Neiman Marcus.
Global Presence: Distributed through various retail partners and stores worldwide.
Customer Experience
Luxurious Comfort: Known for providing luxurious and comfortable clothing that feels great against the skin.
Quality Fabrics: Uses high-quality materials such as Supima cotton, modal, and cashmere.
Customer Service: Focuses on providing excellent customer service both in-store and online, ensuring a satisfying shopping experience.
Brand Highlights
Versatile Pieces: Offers versatile pieces that can be dressed up or down for different occasions.
Sustainability Efforts: Committed to using sustainable practices and materials in their products.
Community Engagement: Engages with customers through social media and brand initiatives, promoting a sense of community and connection.
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